Emma Chamberlain and Warby Parker Team Up on Limited-Edition Frame Collection

Publish date: 2024-05-07

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When trend-setting social media star Emma Chamberlain first walked into Warby Parker’s storefront in Hayes Valley with her dad, they ended up leaving with matching glasses. She’s been a Warby Parker wearer ever since, with her stylish frames often popping up in her viral vlogs and high-wattage Instagram posts.

Now, Warby Parker and Chamberlain have linked up to reimagine three of her most beloved frames (Durand, Lonnie, and Braswell) in new hues hand-selected by Emma. 

“I have a serious Warby Parker collection already, but I was so excited to bring my own point of view to my favorite frame,” Chamberlain said in a statement. “I love what we made together. And Warby Parker’s Buy a Pair, Give a Pair program makes the whole partnership even more meaningful to me. It couldn’t be more of a dream come true.”

The assortment features a mix of vibrant colors (Cherry Pepper, Crystal Fern, and Toasted Sesame), with each frame accompanied by a limited-edition lens cloth, insert card, and frame box featuring illustrations of Emma’s favorite animal—pigeons. The inspiration behind each pigeon’s outfit is Emma’s everyday style—from pops of red and sweater vests, to loafers with socks and Warby Parker frames. These avian friends also pop up in the collaboration’s campaign shoot featuring Emma, too.

“Creating these frames with Emma came naturally to me,” Warby Parker co-founder and co-CEO Neil Blumenthal continued. “Not only is she a longtime Warby Parker customer, but she’s been deeply committed across the entire creative process — always ready with a point of view and a wealth of inspiration to share.”

The entire collection launches Wednesday, Nov. 29 and is available to shop on the Warby Parker website.

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